Delai Press Preview: A Narrative-Driven Brand Debut by STUDIO JITI

Once upon a time, there was Delei — and its story found voice at our press preview.
At STUDIO JITI, we curated a brand launch experience rooted in editorial storytelling, emotional design, and purposeful presence. The Delei press event was not just a showcase — it was the beginning of a brand narrative crafted with sensitivity and intention.

Guests stepped into a multi-sensory space, where every detail — from lighting to pacing — helped articulate Delei’s identity. Instead of loud messaging, we chose quiet coherence: PR with depth, not volume.

This moment wasn't only about media exposure; it was about setting a foundation for long-term brand visibility, shaped through meaningful connections. With press coverage, industry guests, and aligned communication strategy, Delei’s debut became a clear expression of voice, value, and visual world.

To all who engaged with the invisible — who felt the atmosphere beyond the aesthetics — thank you. And to every creative, client, and contributor who helped us turn concept into culture: we see you.

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