A Falconeri Event for True Gentlemen (and Their Impeccable Companions)

No showroom extravagance, no chaotic cocktails. The activation curated by Studio Jiti for Falconeri was, quite simply, a lesson in good manners applied to retail.

Thoughtfully designed for a select male clientele — naturally accompanied by women with a keen eye and flawless blowouts — the event unfolded as a refined yet surprising experiential journey. It wasn’t about “presenting a collection,” but about offering a seasonal style education: what to pack, where to wear it, how, and most importantly, why.

At the entrance, PR staff — dressed as one should be — welcomed guests with a measured tone and sincere attention. From there, a guided storytelling session unfolded, featuring linen, lightweight cashmere, and travel-ready pieces for those who understand that comfort and decorum are not mutually exclusive.

The highlight? Elisa Motterle, @Italian Etiquette Society di Elisa Motterle, former Kering executive and now a style consultant for those who live good taste rather than flaunt it. Her talk was practical, informed, never condescending. Just as every good lesson in style should be.

The live-sewn travel kit added that final gesture that elevates a well-executed event into a memorable experience. And the glass of wine — selected from a partner winery with proper pedigree — sealed the moment Famiglia Olivini Lugana. Because even a toast, when done right, is a matter of etiquette.

In short: an event for those who travel light — but never without style.

Studio Jiti delivers yet another event done right: measured, refined, human. The kind that elevates the brand — and, in a way, lifts us too.