CULTURAL BRANDING –Bonomini, a New Lexicon of Visibility

Bringing a technical brand like Bonomini into the pages of La Gazzetta dello Sport means pushing the boundaries of communication.
Not just advertising, but cultural storytelling: presence on front pages, during symbolic moments of the sports season, in spaces of maximum attention.

At the same time, digital transformed the project into performance. Not a simple investment, but an orchestrated strategy: careful choice of contexts, visual consistency, editorial continuity.

The result is an ecosystem of communication where print, digital, and social interact. A unique, recognizable language that strengthens brand equity and builds relationships.

Bonomini does not only speak to industry professionals: it reaches a broader audience, builds community, and brings hydraulics out of its niche, positioning it within a wider cultural landscape.

A lesson in method: strength does not lie in a single channel, but in the ability to create imagination.