Every era has had its places where ideas were put to the test. The agora, the literary salon, the café where everything was up for debate. Today public speech has spread everywhere, and that is exactly why it has become harder to tell apart: speaking is within everyone’s reach, being heard remains the privilege of few.
The difference was never made by volume. It was made by saying something that could not be heard elsewhere, in the right place, in front of the right people. A founder who wants to matter in public debate does not need more presence. He needs a position.
At WAVE, Paolo Bonetti, entrepreneur and founder of Vibe Generation, took the stage to talk about a subject that no longer belongs to technology alone: how we stay human in the age of artificial intelligence. Beside him, science communicator Adrian Fartade; moderating, journalist Beniamino Pagliaro.
The conversation touched on the Hybridocene, the future of human creativity, the responsibility of those who build technology, the prospect of a new Italian Renaissance. Not a discussion about tools, but about the cultural questions that tools make unavoidable. A setting chosen for that reason: an interlocutor able to challenge, a moderator from the world of journalism, an audience that came to listen.
It is the kind of occasion that is built long before anyone steps on stage. In the work we carry out with Bonetti on PR and positioning, the question was never where to have him speak, but when one of his ideas had enough substance to deserve a room, and which room was the right one.
Because visibility can be obtained. Credibility is built, over time, by choosing with care where a voice is heard. Thought leadership does not come from being seen, but from having something worth hearing.
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STUDIOJITI Strategic Communications
Narrative as form. Presence as design.
