Casaornella Is Not a Setup — It’s a State of Mind

Casaornella is not a setup — it’s an atmosphere. A Mediterranean one, but without cliché. Here, the South is not staged or quoted. It’s inhabited, breathed, embodied. Light, silence, ceramics, linens: each element contributes to a landscape of emotion rather than decoration. It’s not about display — it’s about feeling.

For Milano Design Week 2025, Studio Jiti joined this project not to translate, but to tune in.
Our work followed the rhythm of the space: slow, intentional, porous. We crafted a communicative language rooted in cultural closeness — where PR is not projection, but participation.
Every image, every caption, every encounter whispered rather than announced.

Casaornella was not something to look at. It was something to enter.
A space where resonance took the place of representation.
And where communication became what it always should be: presence.

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7–13 April 2025
Milano Design Week
#mdw #fuorisalone