MÜR × Frab’s: Postcards from a Parallel Aesthetic

A collection that isn’t seen — it’s sensed.
MÜR moved through Frab’s Magazines not to be framed, but to create interference. Dense atmospheres, porous gestures, shifting surfaces. No need for validation, just resonance. Studio Jiti responded not with noise, but with listening. Deep listening.

What emerged during Fashion Week wasn’t just an event — it was a temporal distortion. A crossing point between post-industrial echoes and extraterrestrial interiors. MÜR doesn’t occupy the now. It builds spaces for the already-elsewhere.

Studio Jiti followed this crossing with precision: tuning signals, shaping silences, curating timing and texture. A CRM that doesn’t chase data, but tunes into mood.
Not a campaign — a system.
Not a collection — a portal.